China set to become largest market for OLED televisions

China is expected to become the world's largest market for organic light-emitting diode (OLED) televisions in the next two or three years as increasing numbers of affluent consumers want premium TVs that deliver outstanding picture quality and wider viewing angles, industry insiders said.

Wen Jianping, president of All View Cloud, a Beijing-based consultancy specializing in home appliances said the price of OLED TVs will continue to fall in the next two years, with sales rising to 380,000 units this year, and reaching 800,000 units in 2020.

"The OLED TVs will be the future development direction of the TV industry, and also an opportunity for TV manufacturers to expand their profit margins," Wen said, adding competition in the traditional liquid crystal display (LCD) sector is fierce, with the problem of seriously homogeneous products now showing up.