Smartening automakers with finest steel

Fernando Teixeira drives VAMA's strategy to lower emissions and enhance safety

For Fernando Teixeira, a love of engineering and the search for a better life led him to accept a top job with an industrial group. As CEO of Valin ArcelorMittal Automotive Steel Co in China, or VAMA, for the last four years, he refreshed its marketing strategies and developed a sense of the country's consumption upgrade, which was visible even in vehicle sales.

VAMA is a joint venture between Luxembourg-based ArcelorMittal and State-owned Hunan Valin Steel located in Loudi, Hunan province, with an annual production capacity of 1.5 million metric tons of steel. It supplies high-end steel to the automotive industry.