Quanjude eyes younger customers to stay ahead of the competition

Quanjude Roast Duck restaurant, an iconic traditional Peking roast duck chain, is shifting its business strategy by opening more trendy restaurants to attract patrons after a period of decline so it can stand out in the fiercely competitive roast duck market in China.

The 155-year old Quanjude was once the most famous roast duck restaurant chain in China, but it has lost its luster as newcomers have flooded the market. The brand is trying to reinvent itself and attract younger, hipper consumers.

Quanjude will launch its new restaurant outlet at the food area of Beijing Daxing International Airport in late September, when the new airport is scheduled to start commercial operations.