Strengthening China's App (le) economy

Isabel Ge Mahe sharpens US tech giant's focus on the Chinese market with new initiatives

Isabel Ge Mahe, vice-president and managing director of Apple in China, started off her career on the technical management side but graduated to business administration, leveraging both her aptitude and educational qualifications.

This helped strengthen Apple's technical as well as non-technical initiatives in China, the latest of which is going to open later this summer - the company's first design and development accelerator in China.