Linking Chinese B2B companies with new global customer bases

Online network to offer local market the digital edge in brand-building across the world

With an increasing number of Chinese enterprises and startups seeking to go global and get closer to new customer bases, LinkedIn, the California-based online social network for professionals, plans to partner with more local firms in the business-to-business or B2B space.

LinkedIn will help its Chinese partners find new customers for their products and services via digital networking technologies.