Young viewers attracted to scientists' videos explaining physics

Physics is hard. This natural science, which deals with matter's motion through space and time, provides physicists with endless puzzles to solve, but that doesn't mean that everyone else should be excluded from its brain-teasing charms.

Over the past three months, a group of young scientists from the Institute of Physics at the Chinese Academy of Sciences has been trying to make physics more understandable, interesting and fun by livestreaming experiments and interacting with viewers on a video-sharing platform.

They are hugely popular, having racked up over 379,000 followers and nearly 5 million hits.