Anta unveils new yoga apparel

Sportswear maker plans to attract young, high-end consumers with affordable prices

Anta Sports Products Ltd has unveiled a new series of products to target young, high-end consumers with affordable prices in a move to take on the sector's leading brand Lululemon.

Named AntapluS, the new brand is designed for activities including yoga, running, and cross training. The first AntapluS flagship store will be opening in Beijing next month at the LIVAT Center.