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David Kenny helps Nielsen to exploit analytics opportunities in consumption upgrade in China

For David Kenny, 58, CEO of Nielsen, one of the worlds leading measurement and data analytics companies, business cards are passe, which should not come as a surprise at all, given that he is a WeChat virtuoso.

So expertly is his comfort level with the killer all-in-one Chinese app from Tencent that every time he meets a new Chinese client, he promptly scans their QR code to add them to his WeChat contacts.