Robust buying bolsters June 18 shopping gala

E-commerce players seeking new growth points tap consumption potential from smaller cities

Chinese consumers whose enthusiasm for online shopping was not satisfied on Nov 11 were able to snap up more bargains in this year's June 18 retail festival.

Major Chinese e-commerce platforms are accelerating efforts to seek new growth points and further tap the consumption potential from lower-tier cities and towns by providing an array of exclusive offers and promotions during this year's shopping carnival, which ended on June 18.