Homegrown brands lead foreign firms in domestic market

Domestic consumer goods continued to outpace foreign brands in terms of consumer reach with the list topped by dairy company Yili, although US beverage giant Coca-Cola has grown at the fastest pace, an industry report said.

Chinese brands dominated the Top 10 most chosen brands' list in 2018, with Yili leading the pack in the country for the fourth consecutive year, a report by Kantar Worldpanel Division Asia said.

"In China there is still significant headroom for most brands to grow by expanding into emerging categories, lower-tier cities and new shopper occasions," said Jason Yu, managing director of Kantar Worldpanel China.