Cherries from Central Asia gaining popularity

URUMQI - Cherries from Central Asian countries are gaining in popularity with Chinese consumers, thanks to more convenient delivery and clearance services.

Cherries, especially imported ones, have become a star fruit and popular gift choice in the country in recent years. The younger generation even created the new term "cherry freedom", referring to the financial capability to buy imported cherries without thinking about the cost.

To meet the surging demand, sweet cherries from Kyrgyzstan and Tajikistan have been taking advantage of their favorable geographic position and convenient transportation under the Belt and Road Initiative.