Miss Fresh eyes $14b in revenue by 2021

Chinese fresh food startup Miss Fresh announced on Thursday its plan to ring up 100 billion yuan ($14 billion) in revenue by 2021, making no secret of its desire to compete strongly against rival platforms backed by other major tech giants such as Alibaba Group's Hema Store and JD's Daojia.

Xu Zheng, founder and CEO of Miss Fresh, said the company is confident of gaining momentum over the next three years based on its 1,500 front-end warehouses in 20 cities across the country.

"One of our future priorities is to boost our front-end warehouse, which is vital in determining competitiveness for online fresh food platforms," Xu explained.