Recognition eludes Shanghai's retail, culture firms

Companies engaged in retail and culture activities in Shanghai have yet to develop strong brand awareness compared with those involved in services and manufacturing, a recently published brand innovation list shows.

The list tracking the top 100 prominent brands in the city was published last month by Fudan University's School of Management and the Shanghai Institute of Corporate Culture and Brand.

The Bund China Brand Innovation List, which is now in its third year, evaluates the value of 15,110 brands through a comprehensive matrix by analyzing their marketing input, synergies between marketing and innovation, as well as the ability to manage brands.