Imports gaining traction in China

Users of Weibo, a Twitter-like social media platform, have recently been discussing how to eat avocados.

Under the heading "Avocados in millions of ways", people have posted photos of the fruit being blended into smoothies, made into guacamole or spread on toast and topped with a fried egg, indicating that Chinese are enjoying the exotic Central American fruit just as much as Westerners.

Aided by rising demand for premium-quality fruit from the nation's rising middle class, consumers are developing a strong appetite for avocados, which have long been regarded as a nutritionally dense "superfood".