German sanitary fittings firm Grohe banks on localization for growth

Global sanitary fittings leader Grohe will invest more in China to expand the product categories available in the market, thanks to increasing demand from increasingly mature Chinese consumers and the robust growth rate which has surprised the management team, the company said.

The Dusseldorf, Germany-headquartered company showcased more than seven of its latest technologies and products at the Kitchen& Bath China 2019 exhibition in Shanghai on Monday. Among the exhibits, the Grohe Blue chilled and sparkling water system will be officially released in the Chinese market in June.

Bijoy Mohan, chief executive officer of Lixil Water Technology in the Asia-Pacific Region, said they will continue to roll out products specially made for Chinese consumers and they hope those products will enter the market next year at the earliest.