Headphone giant Sennheiser looks to tap growing demand for quality

German company optimistic on fast-developing market for wireless products

Chinese consumers are focusing on quality and sound when choosing headphones, prompting headphone giant Sennheiser to further explore the market, said a senior executive with the firm.

Yasmine Riechers, director of Operations at Sennheiser China, said China's headphone market is developing fast, and demand for wireless headphones is increasing.