Xiaomi brings smart and affordable consumer technology to Chile

SANTIAGO - The first physical store of Chinese electronics company Xiaomi in South America opened in the Chilean capital in late April and is offering its more than 25,000 Chilean followers new technologies at affordable prices.

"Our users don't just buy products; they become part of a global community. Common interests unite us, and we care about taking care of that relationship, as if it were with close friends," said Felipe Villalobos, a social media manager with Xiaomi Chile.

The connection with "Mi Fans" is part of the company's strategy of "being by and for" its supporters to search for friends over clients, as the fans "will search for our products and create a need on the market tomorrow," Villalobos explained.