Sharing economy reaches Chinese art

The try-then-buy model targets every empty wall in metropolitan areas and promises to spawn big market

Shanghai-based culture startup Art Revolver launched a pilot project over the weekend to help mass-market Chinese consumers access "affordable and stress-busting art" using the sharing economy concept.

The try-before-you-buy business model will seek to ride China's ongoing consumption upgrade, and is expected to transform the domestic art scene eventually, creating a market worth hundreds of millions of dollars, said Eric Reithler-Barros, CEO of Art Revolver.