Newfound stardom brings both rewards and problems for destinations

Short videos that go viral have brought obvious benefits to "Cyberstar" cities, such as Xi'an and Chongqing, along with some problems.

Jia Linlin, director of the tour guide management department at online travel agency Ctrip, said she is happy to see more people "signing in" to visit such destinations after watching videos featuring their lesser-known attractions.

The videos enable potential visitors to familiarize themselves with the "real situations" in tourist destinations before they decide to travel, while travel agencies can introduce customers to places by using the latest information, Jia said.