Hegerberg's exile casts cloud over World Cup

With a no-nonsense look etched on her face, Ada Hegerberg stares straight into the camera and says: "Now it's time for action."

It's fitting the Norwegian superstar was chosen as the face of a recently launched campaign aimed at improving the profile and standards in women's soccer.

Not just because, as the first ever winner of the Women's Ballon d'Or, she is the outstanding player in the female game.