Helping China Inc build trust

PR major Edelman is on course to ride opportunities presented by rise of mainland firms

When Richard Edelman first visited Shanghai in 1986, Pudong, now home to the world's leading financial institutions as well as skyscrapers, was just a piece of farmland.

Five years later, his father, Daniel Edelman, who founded the public relations company Edelman in 1952, came to China for the first time and made the conclusion that "it is going to be a great country". The senior soon made up his mind to buy a boutique public relations firm in China to make their first footprints here.