Long-term plan for Wukesong

Building an Olympic venue is simple enough, but how to further its value after the Games?

Meng Yuan, marketing director of a subsidiary of Bloomage International, which owns Wukesong Arena in Beijing, said the success of the venue, which was constructed for the 2008 Summer Olympics, will carry over to the 2022 Winter Games.

After 2008, the stadium took advantage of its Olympic identity to become a venue for many sporting and cultural events, including the NBA and NHL China Games, CBA league contests, and concerts by Chinese and international artists.