Report: Consumers prioritize online security, transparency from companies using their data

Chinese consumers want greater online security and convenient digital experiences, and security methods enabled by new technologies and advanced authentication solutions generate greater trust online, according to a report released by the world's leading information services company Experian.

The report said 83 percent of surveyed Chinese consumers see security as the most important element of their online experience, the highest in the Asia-Pacific region. And 37 percent of Chinese consumers are not willing at all to share personal data, such as financial, commercial and biometric data or contact information because of data and information leakage, which also ranks first in the Asia-Pacific region.

Of those surveyed who are willing to share personal data with organizations, 76 percent perceive a benefit in doing so. Therefore, if there are opportunities for businesses to provide a better digital experience that is secure, consumers may be more willing to share their personal data, the report suggested.