Crocs' e-commerce efforts bearing fruit

More Chinese consumers are wearing shoes produced by Crocs Inc, and the footwear maker says China has become one of its fastest-growing market, especially through e-commerce platforms.

The Colorado-based company said China, which is one of its top five markets, represents the greatest opportunity for growth. Since entering the China market in 2006, Crocs has witnessed significant sales growth. Now, it has more than 400 stores in the country, and the majority of them are partner operated.

This year, Crocs collaborated with Chinese-American designer Vivienne Tam during Shanghai Fashion Week in April, and introduced styles specifically designed for China - the first time it has produced co-branded products for a local market - to show its commitment to the nation.