Allbirds banking on demand from millennials

San Francisco-based eco-friendly footwear company Allbirds Inc unveiled its Shanghai flagship store in April, which is the brand's first brick-and-mortar store in China as well as the first one in Asia.

Apart from the physical store, the brand's products are also available on its official Chinese website and internet giant Alibaba's e-commerce platform Tmall. The company's two signature products are sold in the stores, priced at 899 yuan ($131) and 1,099 yuan.

Allbirds was established by former New Zealand soccer player Tim Brown and biotech engineer Joey Zwillinger in 2016. The brand started with one product, a sneaker made from merino wool. One of its signature products, a high-top sneaker, is made from eucalyptus tree fiber, wool and sugar cane, responding to the company's goal of making comfortable and eco-friendly shoes.