Adidas eyes China expansion

Sportswear giant plans to open 1,000 new stores this year, gear up digital growth

Adidas, which unveiled a new Asia-Pacific and China headquarters in Shanghai earlier this year, plans to open 1,000 new retail outlets by the end of this year and gear up its digital growth momentum in the country.

Adidas CEO Kasper Rorsted said, during a visit to the Shanghai headquarters, that the China, North America and digital markets were three pillars of the company's success.