Building global brand awareness
By Zheng Xin | China Daily | Updated: 2019-05-17 08:01
WPP is forging relationships with local firms to help them expand overseas
Taking the helm of British multinational marketing communications firm WPP Plc as its second-ever CEO in the firm's 34-year history, Mark Read vows to make the business more client-centric through creative transformation.
A former CEO for WPP Digital, Read aims to embrace technology more aggressively.
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