More quality needed to win cultural cash

Sophisticated Chinese consumers want greater variety, better choices

Chinese people are becoming more discerning about the type of cultural experience they want to spend their money on, participants at an international fair in Shenzhen said on Thursday.

The 15th China (Shenzhen) International Cultural Industries Fair attracted 132 organizations from 50 countries and regions, with foreign exhibitors taking up 20 percent of the exhibition space.