Rules aim to protect child models

Authorities in Hangzhou, Zhejiang province, have proposed regulations to protect child models after a video went viral showing a girl being kicked by her mother during a fashion photography session.

The regulations, said to be the first of their kind in China, prohibit adults from beating or scolding child models.

Companies are banned from hiring children under the age of 10 for advertising, requiring children to model longer than a month or having them work continuously for more than a week. Any work session or event involving child models should not last for more than four hours.