What's in a name? For meat alternatives, quite a lot

NEW YORK - Proponents call it "slaughter-free", or "clean" meat. For many in the traditional meat industry, it is simply "fake".

For animal cell-based products, "there is really no consensus", said Matt Ball, spokesman of the Good Food Institute, which promotes meat analogues.

When it was unveiled in 2013, the first Petri-dish burger made headlines under the name "Frankenburger", and the words "lab meat", "artificial meat" or "cultured meat" were used.