China's toys ride high-tech, branding

Improved quality of fun and learning products for kids boosts global market share

Floating jauntily and high above a restaurant area in the United Arab Emirates' Dubai Mall recently was evidence of the new-found confidence of Chinese makers of kids products like toys, games, educational content, related hardware and software.

At the world's largest mall in terms of number of shops, a made-in-China zeppelin sports a restaurant's logo. What makes this high-tech flying object distinctive is its ability to stay still or hold its course, unlike similar balloons that sway in the direction of the wind.