Consumption upgrade bolsters long-term outlook for A shares

Makers of Chinese liquor, appliances, foods, beverages and interior decor to benefit big time

Investors holding a long position in stocks of consumption-related companies in China's A-share market will likely reap rich dividends over the long term, given such companies' outstanding sales and strong financials in the first quarter, market insiders said.

A long position refers to the buying of securities such as a stock, currency or commodity in expectation that their value will appreciate.