Art-house flick shines bright in the shadows
Iconic Hong Kong director Wong Kar-wai revealed that the decision to stick to the opening date for Jinpa, an art-house film produced by his studio, Jet Tone Films, was the result of "rational analysis", despite clashing with the release of Hollywood blockbuster Avengers: Endgame.
As the sixth feature by ethnic Tibetan director Pema Tseden, Jinpa premiered on April 26, just two days after the release of Endgame, which has dominated over 80 percent of China's 60,000-plus screens.
Several films previously planned for similar release dates ahead of the lucrative Labor Day holiday have seen their premieres postponed. These include the action movie Made in Kowloon, featuring kung fu star Max Zhang and mixed martial-arts star Anderson Silva, and the gangster flick Once Upon a Time in Northeast China.