NBA strikes deal with Dicos

With a new teammate on the floor, the NBA is confident of lifting basketball to even greater heights in China.

As playoff fever grips Chinese fans, the league has announced a new multiyear deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China.

The linkup will see the fried-chicken vendor engage fans with NBA-themed meals, in-store decoration and family activities across its 2,500 outlets in China.