Shanghai purrs over new Hello Kitty theme park

The world's only Hello Kitty-themed pavilion brings a fantasy world with a retro decor for fans in Shanghai.

Hello Kitty Shanghai Times was launched by property developer Shimao Group and Japanese animation powerhouse Sanrio on March 29.

By creating an immersive experience of Shanghai during three symbolic periods of the city's history - the 1930s, 1980s and today - the indoor theme park provides a unique experience for visitors with Sanrio's best-known characters, including Hello Kitty, My Melody, Badtz-Maru, Pompompurin, Keroppi and Cinnamoroll.