CIIE to attract more European companies

Greater exposure, marketing gains from first expo sparking renewed interest, say officials

European companies are showing greater interest than before in being a part of the second edition of the China International Import Expo in Shanghai later this year, judging by the record participation of companies at the roadshows in major cities since early this month.

Five new companies from Finland expressed their keenness to be part of the ambitious expo during the roadshow in Helsinki, while cleaning solutions provider Elozo Oy has already confirmed its presence for the third CIIE next year. Finnish air purifier maker Air0 is participating in the event for a second time this year, according to the company's co-founder Valle Kulmala.