Coca-Cola banks on innovation for growth

Beverages major Coca-Cola Co will launch more innovative, localized beverages, and further strengthen its digital connections with Chinese consumers, a top company official said.

Curt Ferguson, president of Coca-Cola in China, said the company's goal is to continue to provide Chinese consumers with expanded beverage choices.

According to Ferguson, Coca-Cola will continue to innovate on flavors and ingredients, both with existing brands and new products, to cater to specific consumer needs and preferences as it evolves into a beverage company with a portfolio of consumer-centric brands.