College hopes cowboys lasso new students
By Scott Reeves in New York | China Daily | Updated: 2019-04-03 06:54
Remote University of Wyoming recruits with Go-West marketing
The University of Wyoming, a small school in a sparsely populated Rocky Mountain state, has successfully employed an unusual marketing pitch to round up new students: cowboys.
The iconic cowboy, kingpin of lore of the Wild West in the United States, has inspired countless Hollywood movies and TV shows. The university's new marketing campaign, with the slogan "The world needs more cowboys", has generated 18,000 requests for information from prospective freshmen.
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