USEUROPEAFRICAASIA 中文双语Français
Home / World

College hopes cowboys lasso new students

By Scott Reeves in New York | China Daily | Updated: 2019-04-03 06:54

Remote University of Wyoming recruits with Go-West marketing

The University of Wyoming, a small school in a sparsely populated Rocky Mountain state, has successfully employed an unusual marketing pitch to round up new students: cowboys.

The iconic cowboy, kingpin of lore of the Wild West in the United States, has inspired countless Hollywood movies and TV shows. The university's new marketing campaign, with the slogan "The world needs more cowboys", has generated 18,000 requests for information from prospective freshmen.

College hopes cowboys lasso new students

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US