Wanda flying flag for equality

Wanda Group, the first FIFA partner from China, has pledged to put as much effort into its support for the 2019 Women's World Cup as it did for last year's men's equivalent in Russia.

At the core of Wanda's marketing campaign for the tournament in France is the organization of the flag-bearer program for all 52 matches.

The Chinese conglomerate will select 156 Chinese children, aged 12-17, from grassroots academies and fly them to France to join another 156 kids picked by local clubs overseas to serve as bearers for each of the 24 teams.