Innovative models

Developing industries is the basis for targeted poverty alleviation. In recent years, Xi'an has exerted great efforts in innovating new models to lift more people out of poverty.

One of those models is the all-round industrial-driven one, which combines the local government, leading enterprises, supply and marketing organizations with poor households. Another model is to establish specialized cooperatives. One example is the Zhouyi village in Zhouzhi county, which is famous for its organic kiwi.

The village is renowned for its organic kiwi on Alibaba's e-commerce platform Taobao. To encourage more poor households to take part in the online market, the local government has strengthened its cooperation with internet giants including JD and launched e-commerce training for enterprises, cooperatives and farmers. To date, the number of registered online kiwi stores has reached more than 500.