Livestreaming to vitalize cross-border e-commerce

Zhang Ying, 32, a white-collar worker in Beijing, is a jewelry lover. She prefers watching livestreaming videos via some cross-border e-commerce platforms to buy foreign products in her spare time.

"Pictorial representations are not exactly the right way to purchase commodities online, I had some problems as the products did not match up to the expectations promised on the online platform advertisements."

Zhang said daigou (overseas shoppers who buy foreign products for customers on the Chinese mainland) can demonstrate details of products like jewelry in accordance with what the buyer wants through the livestreaming method.