French fashion brands eye opportunities in China

Exports of French fashion products to China grew by 21 percent year-on-year in 2018, fueling optimism that the Chinese market has huge potential to be a major platform for French brands in the coming years, said an industry expert.

Herve Huchet, head of the international projects division at the French Federation of Women's Ready-to-Wear, was attending the March 12-14 China International Fashion Fair in Shanghai. Huchet said that while the export volume to China is not the biggest among France's target markets, its rate of growth ranks among the highest. The China market is currently France's fifth-largest client, the federation said.

"Interest in French fashion has been growing among Chinese consumers. An increasing number of Chinese fashion brands have also been contacting the federation to inquire about collaboration opportunities with French designers," he said.