Oh! You Pretty Things

Cutting-edge South Korean label Wooyoungmi unveils its androgynous, rock-infused menswear collection for spring/summer 2019

Founded in 2002 by Korean designer Woo Young-mi, her namesake label is famed for its exquisite designs for men from a woman's perspective. After succeeding her mother at the helm, creative director Katie Chung has also proven a keen observer of details. This shines through in the Seoul-based brand's creations, which focus on the concept of balance and a precise color mix such as sky blue, cream and sulfur.

In its recent seasons, Wooyoungmi has featured a variety of fabrics and silhouettes that meld vintage with futurism.