Appetite for high-end products rising, says Mengniu

Mengniu Dairy Co Ltd, China's major dairy maker based in Inner Mongolia, said high-end dairy products tailored to local preferences will be a leading future trend in China's dairy industry, to meet the increasingly diversified demand from quality-conscious consumers.

The dairy maker said it has witnessed remarkable growth in sales of its yogurt, low-temperature milk and cheese products in the past few years. Products with high added value in terms of flavor, nutrition, packaging and convenience are favored by Chinese consumers, spurred by growing incomes and purchasing power, the company found.

For example, the popularity of Tetra Pak's eight-sided packaging, which is easy to hold, and boxed dairy products that can be consumed directly from the pack, show the demand for more convenient products from consumers.