Home / Sports

Gaming might not really need the Games

China Daily | Updated: 2019-03-14 07:45

MACAO - Electronic gaming's bid to reach the Olympics might be on hold, but backing from big sponsors and a relentless march into the mainstream raise the question of whether it needs the Games at all.

With sportswear giant Nike last month announcing its sponsorship of China's League of Legends Pro League (LPL), gaming already bears the hallmarks of any successful sport.

Adidas, Mercedes and BMW are some of the other global brands to jump on board, while McDonald's dropped its sponsorship of Germany's national soccer team to focus on e-sports.

Gaming might not really need the Games

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349