Internet jobs losing luster amid layoffs, industry churn

Focus shifting from business model innovation to hardcore breakthroughs

Once viewed as the greener pasture for China's aspirational talents, the internet sector is fast losing its luster, with layoffs and cuts in benefits becoming commonplace.

Experts said the current rounds of cutbacks and personnel reshuffle underscored a "return to rationality" of the thriving sector and a shift of focus from business model innovation to hardcore breakthroughs in China's tech realm.