Helping SMEs obtain loans easily

Zhao Yanhui drives Vzoom's fintech that is transforming credit for small businesses

Hidden in a software park in Shenzhen, a city of countless tech and internet companies, Vzoom Credit, which sees itself as a low-key fintech provider, hardly attracts any attention.

With no proper front desk in place, it is hard to locate Vzoom's office. Suited-booted bank executives and their ilk, who may be used to visiting gleaming metal-concrete-glass-wood towers, may be ill at home here.