Cool approach to firing up some new excitement

Decades of dominance has dulled interest in de facto national sport

Although China has dominated table tennis for decades and produced generations of world and Olympic champions, the sport is struggling to capture the imagination of today's young people - some of whom refer to it as "the old people's favorite".

But Liu Guoliang, newly elected chairman of the Chinese Table Tennis Association, has vowed to make the sport "younger and cooler" in order to attract new fans.