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Light meals segment heavy with big hopes for the future

By Chen Meiling | China Daily | Updated: 2019-03-04 07:30

Health-conscious consumers stoke demand for nutritional foods, spawn huge market

Health-and weight-conscious Zou Jing, 44, a college teacher in Wuhan, Hubei province, spends up to 150 yuan ($22.4) on three "light meals" a week.

Zou is among millions of Chinese consumers, especially the younger generation born in the 1990s, who are embracing nutritional lifestyles that are creating high demand, and a big market, for light meals.

Light meals segment heavy with big hopes for the future

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