Lantern Festival fun helps light up All-Star showcase for the whole world

LeBron, Giannis and KD weren't the only bright lights during NBA All-Star Weekend as the league capitalized on the showcase's proximity to Lantern Festival to further woo Chinese fans at home and abroad.

Today marks the end of the Lunar New Year celebrations, with the NBA and its business partners seizing the opportunity to reach out to the league's biggest overseas market throughout the Chinese holiday period.

In the game's host city of Charlotte, North Carolina, the "All-Star Chinese New Year Experience Hall", organized in conjunction with Chinese brand Master Kong Ice Tea, was the culmination of those efforts.